DLRdmv Privacy Policy

Privacy Commitment

Your privacy is important to us, and DLRdmv is committed to protecting your privacy. This Privacy Policy sets forth our current privacy practices with regard to the information we collect when you or your computer interacts with our public www.DLRdmv.com page (our “Website”), and when we engage with you via marketing and sales activities.

This Privacy Policy does not apply to:

• Any third-party applications or software that integrates with the Website, or any other third-party products, services, or businesses. Those third parties maintain their own privacy statements and practices. We encourage you to review the privacy policies of any third-party before providing personal information.
• Any information we gather in the employment context.
• Any specific contracts or relationships that may be governed by separate privacy or data processing agreements with us.
• Any information governed by another privacy notice, such as those provided under the Gramm-Leach-Bliley Act (GLBA).

Collection of Personal Information

DLRdmv collects information from and about individuals in the following contexts: website visitors, in-person meetings, and marketing prospects and contacts. We may collect personal information from: (1) website forms, (2) website cookies and similar technologies, (3) direct electronic interactions and communications, (4) third-party sources, including lead generation providers, and (5) in-person interactions and meetings.

Personal Information You Provide Directly to Us

We may collect the following personal information directly from you, such as when you enter information into a prompt or upload data to the Websites.

• Identifiers: This includes name, email address, postal address, and phone number.
• Professional or employment data: This may include professional and other background information, such as your current position.
• Content of communications: This may include the content of your phone calls, texts, and any personal information you send to us via email or chat, enter into a web form, or provide when you sign up for a newsletter, subscription, or event. This also includes data about your communications preferences, your contact preferences, including preferred language, and the frequency, type, and format of the alerts you sign up to receive.
• Audiovisual content: We may collect photos, videos, or similar content when you choose to share that personal information with us, or via recordings of meetings, video calls, and marketing interactions.
• Demographic data: We may collect your demographic information, such as your gender, age, and zip code.
• Location information: We collect your general location via your IP address when you visit our Website.
• Inferences from other personal information: We may generate new data about your likely preferences, hobbies, interests, or other characteristics from any of the categories of personal information outlined above.

Personal Information We Collect Automatically

Our Website may also automatically collect information about how you interact with the Website, and the devices you use to access and use the Website, such as your device internet protocol (IP) address; your login data; device ID; browser type and version; time zone setting and location; browser plug-in types and versions; operating system and platform; internet activity or social media activity; web pages visited; and information about how you interact with or access our websites or other online content.

Personal Information We Collect from Third Parties

We may obtain personal information from: (1) our affiliates and subsidiaries; (2) third-party service providers; (3) third-party lead generation services and data aggregators for B2B sales and marketing; and (4) publicly available sources (such as social media pages) and data suppliers. This personal information may include the following:

• Identifiers: This includes name, email address, postal address, and phone number.
• Commercial information: We may also collect volume, address, and business contact information from dealer websites.
• Location Information. We collect your general location via your IP address when you visit our Website.

Use of Personal Information

DLRdmv accesses and uses personal information for the following purposes:

• To comply with applicable laws and regulations, respond to lawful requests, and comply with legal process.
• To detect, prevent, and respond to security incidents and malicious, deceptive, fraudulent, or illegal activity.
• To debug, identify, and repair errors.
• To conduct internal research, analytics, and product development, including the use of analytics and AI-assisted tools for quality assurance, optimization, and improvement.
• To communicate with you, including marketing and B2B sales outreach consistent with applicable law and your choices, and to understand your interactions with our communications.
• To protect the rights, property, or safety of DLRdmv, our affiliates, officers, employees, customers, clients, or the public.

Disclosure of Personal Information

Website-related Disclosure

We have disclosed certain types of personal information for a business purpose gathered on our Website to one or more third parties:

• Our service providers and sub-processors to make our Website available, such as cloud hosting providers
• Analytics providers, such as Google Analytics, for website traffic analysis;
• Our marketing services providers to communicate with you on our behalf.

Categories of Information Disclosed

We have disclosed the following categories of information with such third parties for a business purpose:

• Identifiers: This includes name, email address, postal address, and phone number.
• Professional or employment data: This may include professional and other background information, such as your current position.
• Content of communications: This may include the content of your phone calls, texts, and any personal information you send to us via email or chat, enter into a web form, or provide when you sign up for a newsletter, subscription, or event. This also includes data about your communications preferences, your contact preferences, including preferred language, and the frequency, type, and format of the alerts you sign up to receive.
• Audiovisual content: This may include photos, videos, or similar content when you choose to share that personal information with us, or via recordings of meetings, video calls, and marketing interactions.
• Demographic data: This may include your demographic information, such as your gender, age, and zip code.
• Commercial information: We may also collect volume, address, and business contact information from dealer websites.
• Location Information. This may include general location via your IP address when you visit our Website.
• Inferences from other personal information: We may generate new data about your likely preferences, hobbies, interests, or other characteristics from any of the categories of personal information outlined above.

AI Processing of Personal Information

We may use AI and machine learning models to analyze personal information, enhance user experience, and improve operational efficiency. AI technologies help us provide customized recommendations and identify duplicate customer records. We take appropriate measures to ensure data processed through AI systems complies with applicable laws.

Use of Cookies and Similar Technologies

Cookies: DLRdmv uses cookies and similar technologies to provide you with a better experience. When you use our Website, we may utilize cookies, pixels, SDKs, and similar tools to collect information about your location, activities, device, and interactions with our Website and emails. These technologies may collect IP addresses, browser type, operating system, pages viewed, and clickstream data.

We may use the following types of cookies:

• Strictly necessary. These are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log in to secure areas of the Website or areas that require your acknowledgment or consent to proceed.
• Analytical/performance. These cookies from third-party services allow us to recognize and count the number of visitors and to see how visitors interact with the Website and our advertising and marketing (including email). This helps us improve how our Website works, for example, by ensuring users find what they are looking for more easily. It also helps us understand the effectiveness of, and improve, our advertising, marketing, and content.
• These are used to recognize you when you return to the Website. This enables us to personalize our content and recommendations for you, greet you by name, or remember your preferences (for example, your choice of language or region).
• Advertising/Targeting. These cookies record your interactions with the Website, including the pages you visit and the links you click, as well as our advertising and marketing. We use this information to make our advertising and marketing more relevant to your interests. We may also share this information with third parties for this purpose.

Pixels: We use third-party pixels, including social media pixels, to collect information about your usage and may combine this information with your social media account for advertising purposes. These pixels allow us to send you personalized advertisements. If you would like to adjust how ads are shown to you on social media, you can adjust your social media account settings.

Google Analytics: We use Google Analytics, a service provided by Google, Inc. (“Google”), to help us understand how users interact with the Website and to enhance your experience when you use the Website. For more information on Google’s privacy practices, please go to https://policies.google.com/technologies/partner-sites. To opt out of data recording and analysis by Google Analytics on the Website, please visit https://tools.google.com/dlpage/gaoptout. Note that the opt-out applies only to Google Analytics activities and does not affect the activities of other ad networks or analytics providers that we may use.

Browser Settings: You may be able to block cookies by enabling the setting in your browser that allows you to refuse all or some cookies. Check your browser’s HELP menu to learn the correct way to change or update your cookie settings. Please refer to your mobile phone’s manual for information on how to do this in your phone’s browser. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our Website.

Opt-out Preference Signals: We honor opt-out preference signals, such as the Global Privacy Control (“GPC”), as another way to opt out of the “sale” of your personal information or its sharing for targeted advertising purposes.

“Sale” and “Share” of Personal Information

We do not sell your personal information for monetary compensation, but we may use advertising and analytics cookies on our website only, which may be considered a “sale” of personal information or “sharing for targeted advertising purposes,” as those terms are defined under applicable privacy laws, such as the California Consumer Privacy Act.  You may opt out of the “sharing” of your personal information by emailing us at privacy@dlrdmv.com or through the following link: Do Not Sell or Share My Personal Information.

Policy Regarding Children’s Personal Information

Our services are not directed to nor intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are under 18, please do not use the Website and do not provide any personal information to us. If you are a parent or guardian and become aware that a child under 18 has provided us with personal information without your consent, please contact us at privacy@dlrdmv.com.

DLRdmv’s Data Security

DLRdmv is committed to protecting the security of your personal information. We utilize reasonable technical and organizational security measures, including encryption via Transport Layer Security (TLS), designed to protect information we collect or process. No data transmissions over the Internet are guaranteed to be 100% secure.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the nature of the data and our contractual commitments. If we de-identify personal information, we will maintain it in de-identified form and not attempt to re-identify it except as permitted by law.

Your Privacy Rights and Choices

Your Account: Please log in to update your account information.

Email opt-out: You can opt out of marketing emails by using the unsubscribe link included in those emails. Even if you opt out of marketing emails, you may still get emails to complete a transaction that you have already entered into with us.

For SMS/text messages: You may opt out by replying STOP or using the method described in the message. Where applicable, you may also contact us using the information in the Contact Information section to manage your communication preferences. SMS consent will not be shared with any third parties for marketing purposes. No mobile opt-in data will be shared.

U.S. State Privacy Rights

You may be entitled to the following privacy rights listed below based on various state privacy laws, including if you are a resident of California, Colorado, Connecticut, Florida, Oregon, Minnesota, Nebraska, Texas, Utah, and Virginia:

• You have the right to know and right to access information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information. You also have the right to know if we have sold or shared your personal information.
  • We have collected the categories of personal information detailed in the section titled “Collection of Personal Information” above.
  • We have disclosed the categories of personal information detailed in the section titled “Use of Personal Information” above.
• You have the right to request the deletion of your personal information, subject to certain exceptions.
• You have the right to opt out of the “sale” or “sharing” of your personal information to third parties. This includes opting out of targeted advertising. You may opt out of the “sharing” of your personal information through the methods described above.
• You have the right to correct your personal information if inaccurate.
• You may have the right to request your personal information in a portable and usable format.
• You have the right to limit the use and disclosure of your sensitive personal information if we use such information to infer characteristics about you.
• You have the right to not be discriminated against for exercising any of these rights, including where financial incentives are offered.

How to Exercise Your Rights

Send your request to privacy@dlrdmv.com and include your name, contact information, state of residence, and a brief description of your request. To submit a request by telephone, please contact us Toll‑Free at (855) 335‑7368. You may request your right to know and your right to deletion free of charge up to two (2) times in any twelve (12) month period.

We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such requests.

Changes/Updates to this Privacy Policy

DLRdmv reserves the right to modify and amend this Privacy Policy at its discretion. The date of the last update appears at the top of this Privacy Policy. You are responsible for periodically visiting our website and viewing this Privacy Policy to stay informed about the personal information we collect. Your continued use of our Website after an update constitutes your acceptance of this Privacy Policy and any amendments or updates.

Contact Information

If you have questions regarding our Privacy Policy, its implementation, failure to adhere to this Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, and/or our general practices, please contact us at privacy@dlrdmv.com or send your questions or comments to:

DLRdmv, LLC
14241 Dallas Pkwy, Ste 400,
Dallas, TX 75254